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Entries are NOW OPEN!

Welcome to the “Canadian Beef: Every Taste Tells a Story” Contest! For 10 months starting from June 5, 2026, to March 31, 2027, you have a chance to win one x $200 VISA gift card each month by celebrating a special occasion with Canadian beef farmers and ranchers. Just share your Canadian beef story and enter here!

The occasion we’re celebrating is Proudly Canadian at the Table from June 26 – July 23, 2026.

Terms and Conditions

*No purchase necessary. To enter through Instagram or Facebook, account must be public to be eligible. Open to all Canadian residents (excluding Quebec) who have reached the age of majority in their province/territory of residence. Contest runs June 5, 2026, 9:00 AM MT to March 31, 2027, 11:59 PM MT. One (1) winner randomly chosen per Monthly Entry Period & contacted by email. Each monthly Prize is a $200 VISA gift card. Odds of winning depend on # of eligible entries received per Monthly Entry Period. Correct answer to skill-testing question required. Contest not sponsored, endorsed or administered by or associated with Instagram or Facebook.

NUTRITION

Did you know beef fits into a healthy diet. Delicious and nutritious, beef is a meal maker full of nutrients with goodness in every bite. Ground beef, steaks, roasts, all beef are not only tasty, but they are also an excellent source of protein. Beef is one single ingredient. There’s nothing added and nothing taken away. And like other meats, beef is a complete protein. It has the full set of amino acid building blocks your body needs to help maintain muscle, repair tissue, and build antibodies. With 35g of protein in just 100 g of cooked steak or roast, a little goes a long way.

Protein is not just about building strong muscles as protein makes up about 50% of bone structure. It also provides vitamins and minerals, like iron which is one of beef’s most famous nutrients. However, it’s important to understand that not all iron is created equal. The kind of iron in beef is better absorbed than the kind found in plants. And there is another benefit, meats like beef contain vitamin B 12, a vital vitamin that’s not available from plants yet it’s plentiful in beef. Beef is nutritious for every age and every stage of life, especially for babies, teens, pregnant women, and seniors as these groups have high nutritional needs. Therefore, choosing nutrient rich foods, like beef, really matters.