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Welcome to the “Canadian Beef: Every Taste Tells a Story” Contest! For 10 months starting from June 5, 2026, to March 31, 2027, you have a chance to win one x $200 VISA gift card each month by celebrating a special occasion with Canadian beef farmers and ranchers. Just share your Canadian beef story and enter here!
The occasion we’re celebrating is Proudly Canadian at the Table from June 26 – July 23, 2026.
Terms and Conditions
*No purchase necessary. To enter through Instagram or Facebook, account must be public to be eligible. Open to all Canadian residents (excluding Quebec) who have reached the age of majority in their province/territory of residence. Contest runs June 5, 2026, 9:00 AM MT to March 31, 2027, 11:59 PM MT. One (1) winner randomly chosen per Monthly Entry Period & contacted by email. Each monthly Prize is a $200 VISA gift card. Odds of winning depend on # of eligible entries received per Monthly Entry Period. Correct answer to skill-testing question required. Contest not sponsored, endorsed or administered by or associated with Instagram or Facebook.
All cattle are raised by grazing in the pasture on cow-calf farms and ranches, found across Canada, as our country provides the ideal environment. These dedicated farmers and ranchers maintain a herd of cows that give birth to calves once a year. When a calf is born, it typically weighs 60 to 100 pounds.
Over the next few months, each calf will obtain nutrients from its mother’s milk and over time begins to graze on Canada’s grass pastures. Once calves are ready to be weaned, they weigh around 500 to 800 lbs and will continue to grow while grazing on pastures, or they can be brought into barns or corrals. Farmers and ranchers ensure that cattle have access to water at all times. Farmers and ranchers raise their animals with the goals of ensuring both healthy cattle and a sustainable environment. Grazing cattle are an integral part of the grassland ecosystem and play an important role in nutrient recycling. Pasture lands are important stores of carbon and provide habitat to many species at risk as well as preservation of wetlands that otherwise may be subject to cultivation. As with any food production system, there is an environmental footprint associated with beef production. However, Canadian beef farmers and ranchers take great pride and care to raise cattle using environmentally sustainable practices combined with world-class food safety and quality assurance systems. Beef farming and ranching isn’t just a business, it’s also a way of life.