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While this competition has come to an end, a new contest is on the horizon featuring Canadian beef. Check back in April for details on how to participate!
Meet the winners and see the 2025 showcase
Canadian beef is not just a favourite here at home, it’s also sold around the world. Have you ever wondered what makes it so tasty? Marbling is one key aspect and refers to the specs of white and/or amber fat within the lean meat. The amount of marbling contributes to the juiciness, tenderness, and flavour of our beef.
Marbling also helps determine the quality grade of beef. The Canadian beef grading system helps ensure your quality expectations are met. Look for Canada’s beef grades when shopping for your favourite beef cut. Canada’s top three quality grades are Canada AA, Canada AAA, and Canada Prime. Each grade requires an increasing amount of marbling with Canada Prime having the highest level. In Canada, the marbling and flavour are in part a result of the grain we feed our cattle.
There is nothing more delicious than a perfectly cooked steak or roast. Canadian beef grades help ensure that your beef has been meticulously chosen to deliver a delicious experience. Watch the video below to learn more on how beef grades are assigned based on multiple factors such as characteristics of colour, texture and marbling. Click here for additional information on beef grading .